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Tuesday, July 12, 2011

Men and the Spa

Men now make up nearly a third of all spa-goers, according to the International Spa Association. Spa Finder reported that male attendance in spas has increased nearly 900% in the last 4 years. Although men like to maintain a rough and tough demeanor they too have a desire to be confident in their appearance. Men have now broadened their interests beyond the basic massage and into mani & pedi’s, facials and even waxing! Spas everywhere are designing services and package for their male clientele only. The benefits of these services for men go beyond personal satisfaction. Where women see a day at the spa as a luxury, men now see it as a necessity; massage and facial to relief the stress from golfing in the sun etc. It becomes a tool for success in their everyday life.

Why They Need It

Men and women may have different skin types but the basic rules still apply. Cleanse, exfoliate, tone, restore and build and protect. A daily regimen based on this rules along with monthly visits to the spa for facials and even microdermabrasion sessions, is the key to healthy, clear male skin. The act of shaving is very harsh on the skin causing irritation, redness and even small cuts just waiting to be filled with the pollutants in our air. A stressful work day combined with sitting at a desk, wearing a heavy suit and even shaking various hands is the perfect combination for a sweaty, germy, stressed out body and mind. Men needed their down time too but don’t always have the time.

The Perfect Antidote

Men may not find all that a spa has to offer their cup of tea but there are a few services and products that can be a great ally in quest for a healthy, confident body inside and out. A package of services is the best way to go, all services you need at once, for one price.

1.Facial- a deep clean nourished and refreshed face and neck. Opt for the Microdermabrasion every once in a while for an intense exfoliation and complete hydration.
2.Deep Tissue Massage- for releasing the tension caught from your neck and shoulders to your lower back, from a hard day’s work. Making business deals on the golf course to sitting in meetings all day can wreak havoc on your body leaving you feeling tired and stiff.
3.Waxing- Intimidating we know but effective in removing all cave man like features for an extended period of time. Women love well groomed man and a little manscaping never hurt anyone!
4.Pedicures- for healthier, pain free feet no fluff or frills. Taking care of your feet is not typically a priority for men but that doesn’t mean they don’t need it. A regular pedicure is a great preventative measure for ingrown toenails, calluses and fungal infections.

The Bottom Line

No more judgments or assumptions. The spa is a gender neutral place of relaxation and renewal. Still a little skeptical men? Take the lady in your life with you, a win-win situation for you. She’ll be happy you have a romantic side and you will leave asking yourself “why didn’t I do this sooner”! Trust us it’s worth it!

Check out our men’s services here http://bodybeautifulspa.net/men or sign up for our newsletter to receive information on all our specials.

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